Now, whether you're a writer, consultant, speaker, entrepreneur, or executive, you can get your book published and:
- Get paid a handsome advance of $10,000 to $50,000 or more for a single book.
- Collect regular royalty checks for 5 ... 10 ... even 20 years or more after the book is published.
- Get invited as a featured guest on national TV and radio shows - even Oprah!
- Establish your reputation as the guru in your field.
- Build your business or professional practice as never before.
- Generate a flood of leads for your products and services.
- Become a semi-celebrity in your community or industry.
- Gain the respect, admiration, and even awe of others.
Technical Writing: Structure, Standards, and Style. McGraw-Hill. With Gary Blake.
How To Promote Your Own Business. New American Library. With Gary Blake.
A Dictionary of Computer Words. Banbury.
Ronald's Dumb Computer. Banbury.
Computers: Cookies, Marbles, and Games. Banbury.
Computers: PASCAL, Pac-Man, and Pong. Banbury.
The Personal Computer in Advertising. Banbury.
The IBM Guide to Choosing Business Software (ghostwriter). IBM/Banbury.
Dream Jobs: A Guide to Tomorrow's Top Careers. John Wiley. With Gary Blake.
Creative Careers: Real Jobs in Glamour Fields. John Wiley. With Gary Blake.
Out on Your Own: From Corporate to Self Employment. John Wiley. With Gary Blake.
Create the Perfect Sates Piece. John Wiley.
Information Hotline USA. New American Library. With Amy Bly.
Direct Mail Profits. Asher Gallant.
Ads That Sell. Asher Gallant.
The Copywriter's Handbook. Henry Holt.
Secrets of a Freelance Writer. Henry Holt.
Selling Your Services: How to Get More Clients to Hire You (or Your Firm). Henry Holt.
The Elements of Business Writing. Macmillan. With Gary Blake.
The Elements of Technical Writing. Macmillan. With Gary Blake.
Business- to-Business Direct Marketing. NTC Business Books.
The Advertising Manager's Handbook. Prentice Hall.
Keeping Clients Satisfied. Prentice Hall.
Targeted Public Relations. Henry Holt.
How to Sell Your Home, Coop, or Condo. With Amy Bly. Consumer Reports.
The Perfect Sales Piece, 2nd Edition. John Wiley.
Comic Book Hero: The Ultimate Superhero Quiz Book. Carol Publishing.
The Ultimate Unauthorized Star Trek Quiz Book. HarperCollins.
Power-Packed Direct Mail. Henry Holt (new edition of #14). (Cynthia Vartan)
Careers for Writers. VGM.
101 Ways to Make Every Second Count. Career Press.
Successful Telephone Selling. Henry Holt.
Why You Should Never Beam Down in a Red Shirt (and answers to 750 Other Star Trek Questions). HarperCollins.
Secrets of a Freelance Writer: How to Make $100,000 a Year, 2nd Edition. Henry Holt.
Business-to-Business Direct Marketing, 2nd Edition. NTC Business Books.
The Elements of Copywriting. Macmillan. With Gary Blake.
What's Your Frasier IQ?. Carol.
Start and Run a Successful Mail Order Business. Self-Counsel.
How to Get Your Book Published. Roblin Press.
Write More, Sell More. Writer's Digest Books.
Quick Tips for Better Business-to-Business Marketing Communications. Business Marketing Association.
The Ultimate Unauthorized Stephen King Quiz Book. Kensington.
The Advertising Manager's Handbook, Revised and Expanded 2nd Edition. Prentice Hall.
The "I Hate Kathie Lee Gifford" Book. Kensington. With Gary Blake.
The Lead Generation Handbook. Amacom.
The Encyclopedia of Modern Business Letters. Career Press.
The Six-Figure Consultant. Dearborne.
Doing the Right Thing: Ethics in the Workplace. AMI.
Internet Direct Mail (with Steve Roberts and Michelle Feit). NTC.
Getting Started in Speaking, Training, or Seminar Consulting. John Wiley & Sons.
PR for Dummies. With Eric Yaverbaum. IDG.
The Complete Idiot's Guide to Direct Marketing. Macmillan.
Become a Recognized Authority in Your Field. Macmillan.
Online Copywriter's Handbook. NTC.
Count Your Blessings. Thomas Nelson.
Fool-Proof Marketing. Wiley.
Career for Writers, Second Edition. VGM.
Webster's New World Letter Writing Handbook. Wiley.
Leadership Secrets of the World's Most Successful CEOs. Ghostwriter with Eric Yaverbaum. Dearborn.
Bob Bly's Guide to Freelance Writing Success. Filbert.
Business Lunchatations with Beau Diehtl, Penguin.
The Science in Science Fiction, BenBella.
Magnetic Selling. Amacom.
Getting Started as a Freelance Writer. Sentient.
Better than Ever, Agora Health Books. With John Byington.
The White Paper Marketing Handbook. Racom.
The Copywriter's Handbook: Second Edition. Henry Holt.
Bly on Direct Marketing. Merit Direct Press.
Secrets of a Freelance Writer, Third Edition, Holt.
Blog, Shmog, Thomas Nelson.
All-American Frank. Publish America.
Getting Started as a Freelance Writer, Second Edition. Sentinel.
Persuasive Presentations for Business. Entrepreneur.
88 Money Making Writing Jobs. Sourcebook.
Words You Should Know to Make You Sound Smart. Adams. Forthcoming.
Irresistible Offers. AWAI. Forthcoming.
Marketing Plans. Entrepreneur Press.Forthcoming.
Dear Soon-to-be Published Author:
"Do you want to write a nonfiction book and get it published?
And by that I mean a real book - paperback or hardcover - published by one of the major NYC publishing houses ... and not a little self-published book or e-book.
If so, you're not alone. Countless men and women share your dream of becoming a published book author.
And with good reason....
Becoming a published author has many benefits.
These range from advances and royalties -- to enhanced credibility and greater visibility -- to establishing you as the recognized authority in your field.
All of which can help build your business, create a heavy demand for your products and services, increase your sales, and put more money in your pocket.
But although you have something to say, and want to write and publish a book about it, that goal may have eluded you, so far - as it has so many others.
That's because the process of selling a book to a publisher is largely unknown to people who have never done it before.
And that's where I can help - by revealing to you the amazingly effective and simple methods I have used to write and sell more than 75 books since 1982.
Do you want to write a book?
My name is Bob Bly. I am not the most famous author in the world ... nor the richest, most prolific, or best-selling.
But, since 1982, I have managed to write and sell to major publishers - like HarperCollins, McGraw-Hill, and Prentice Hall, just to name a few -- more than six dozen nonfiction books.
As a result of writing all these books ... and writing articles for Writer's Digest, The Writer, and other writer's magazines ... I have become a magnet for "wanna-be" authors....
Sincere, well-meaning people who want to write a book and get it published....
And SHOULD, because they have knowledge others can benefit from - or something valuable and important to say.
But, because publishing is such a small, closed industry, they have no idea where to begin ... or how to get a publisher to even look at their book, much less want to publish it!
And over the last quarter of a century, these wanna-be authors have asked me the same questions - over and over again. Perhaps these are YOUR questions, as well.
>> "How do I approach a publishing house ... and find an editor who will be interested in my book?"
>> "Do I need a literary agent ... and how can I get one to represent me?"
>> "I have never published before. Will I ever be able to get a publisher to take a look at my work?"
>> "My idea is a guaranteed best-seller. How come I can't get publishers and agents to return my phone call?"
>> "How much of an advance can I expect to get paid ... and how can I ensure that my book becomes a best-seller?"
>> "There are already so many books published on my topic. How in the world could I convince any publisher to do another?"
>> "So many experts in my topic know more than I do and have better credentials. Wouldn't publishers much rather have a book by them than one from me?"
Well, I got tired of feeling guilty about letting all these questions go unanswered.
And so I decided to write a how-to e-book designed specifically to give aspiring authors the answers to all their questions about the publishing process.
You see, I am a writer - and a "biblio-phile."
I love books. I am "hooked" on books ... addicted to reading them and writing them.
I also get a kick out of helping others - particularly first-time authors - make their dreams come true and become published book authors.
That's why I want to share with you my simple yet proven formula for coming up with a nonfiction book idea and selling it to a mainstream publisher. If you will let me.
Get your book
published this year!
Now, in my newly updated e-book Write and Sell Your Nonfiction Book, I share with you proven, utterly pragmatic methods you can use to write your first book and get it published.
- Traditional publishing vs. self publishing - how to choose the option that's right for you. Page 145.
- Simple method helps you prove to editors that you know enough about your topic to write a 200-page book on it. Page 36.
- The 9 reasons why people write nonfiction books -- and why it's essential to pinpoint which one of them drives YOU. Page 9.
- How to get a legitimate literary agent to represent you. Page 86.
- How to write children's books for fun and profit. Page 20.
- Should you try to sell the book yourself directly to publishers without representation? Page 87.
- What kind of advance can you expect for your first nonfiction book with a major publisher - and how can you get even more? Page 107.
- 8 key steps to becoming a published book author. Page 15.
- Forecasting the number of copies your book will sell based on a percentage of the total market. Page 40.
- Sell your nonfiction book idea with this no-brainer easy niching strategy. Page 33.
- Would your life experiences make a good book? Answer on page 26.
- 10 ways to come up with a saleable idea for your first (or next) nonfiction book. Page 23.
- Ideal page and word length for nonfiction books. Page 36.
- How to get publishers to accelerate the rate at which they pay you higher royalties. Page 111.
- 3 common reasons why publishers reject nonfiction books and how to overcome each. Page 35.
- How to sell chapters of your book to magazines as articles - for hundreds or thousands of dollars - before the book is even published. Page 112.
- Little-known trick for finding a literary agent even if you don't know anyone in publishing. Page 91.
- The only way to avoid the $500 publisher's charge for indexing your book. Page 137.
- There's money to be made in writing about your favorite hobbies. Page 28.
- Who pays to have the book illustrated or for photos to use in the book - the publisher or the author? The answer may surprise you. Page 114.
- 10 most important clauses to negotiate in your book contract. Page 106.
- Which works best - writing about what other people want to read ... or writing a book YOU would want to read? Page 32.
- How to accurately evaluate the potential market for your book idea. Page 39.
- What every book author needs to know about copyrights - and how to hold on to them. Page 116.
- Finding your book's USP - Unique Selling Proposition - the thing that sets it apart from all others in its category. Page 42.
- The only 3 reasons why people buy nonfiction books. If your book doesn't meet at least one of them, it won't sell. Page 46.
- Why writing a book will impress the heck out of most people you meet and instantly raise your status in their eyes. Page 10.
- Turn your job experience into a successful nonfiction how-to book. Page 23.
- The most important clause in any book contract and how to negotiate it in your favor. Hint: it's not the one you think. Page 117.
- How to quickly and efficiently build a strong "author's platform" that convinces major publishing houses to buy books from you. Page 48.
- The 3 types of credentials you need to succeed as a book author and how to obtain each. Page 50.
- Setting realistic income goals for your first nonfiction book. Page 9.
- How to create a table of contents and book outline that convince editors your book is worth publishing - before you've written a word of it. Page 54.
- What percentage of your advance and royalties do literary agents charge - and do they get paid up front? Page 88.
- How to get your publisher to send you dozens of free copies of your book when it is published. Page 117.
- A standard format for how-to nonfiction books you can adapt to your own. Page 71.
- 8 steps to writing a powerful and persuasive book proposal that gets publishers to say "yes." Page 66.
- The "file folder" method for writing nonfiction books - use it to write books in half the time. Page 120.
- 7 ways to increase your productivity and efficiency when writing your nonfiction book. Page 129.
- How to get the gist of your book idea across to potential publishers in one page or less. Page 68.
- A proven formula for organizing your material into book chapters and a table of contents. Page 54.
- How to write a credible author's bio that makes publishers take you seriously. Page 77.
- Tips for gathering research material for writing your nonfiction book. Page 121.
- Reaching the real decision-maker in a big publishing house. Hint: it's not the book editor. Page 99.
- 10 great tips for becoming a successful nonfiction book author while having fun in the process. Page 131.
- Proven promotional ideas you and your publicist can use to sell more books together - and the best time to suggest them to your publisher. Page 73.
- Working with your editor to get the book ready for publication. Page 134.
- 12 tips for working with your publisher and publicist to promote your book and sell lots of copies. Page 140.
- Can you use material from articles and other books in your book - without paying for it or getting permission? Answer on page 122.
- 4 "extras" you can add to your book proposal to give it more punch and selling power. Page 81.
- What to do when a literary agent who shows interest in your book asks you for a reading fee. Page 89.
- Tips for proofreading galleys and page proofs to ensure a printed book free of typos and other embarrassing goofs. Page 136.
- Creating a schedule for writing your book -- ensures you finish the manuscript 6 weeks before the contract deadline date. Page 124.
- 7 easy-to-follow guidelines for proper manuscript format and preparation. Page 127.
- The right and wrong way to contact a potential literary agent. Plus: what to do when the agent doesn't respond. Page 91.
- Pros and cons of writing sample chapters before you have a book contract in hand. Page 82.
- 4 things editors want from their book authors - and how to give it to them. Page 83.
- How to earn the most money for the electronic rights to your books. Page 112.
- Tips on finding the right voice, tone, and style for your book. Page 126.
- 10 steps for convincing a major publishing house to take a chance on you and publish your first book. Page 100.
- Why you CAN write a book and get it published. It's easier than you think. Page 4.
- 9 things you need to know about every book that competes directly with yours. Plus: how to learn from their strengths and exploit their flaws. Page 44.
- Why you shouldn't get too excited when an editor tells you she loves your book proposal. Page 99.
- Plus: Sample content outline ... model book proposal ... boilerplate permission form ... and more. Starts on page 152.
Writers and others praise Write and Sell Your Nonfiction Book
Here are just a few of the enthusiastic raves for earlier editions of Write and Sell Your Nonfiction Book...
"As a result of the information you provided, I wrote a successful proposal and got my first book published, which is selling quite well at bookstores and on amazon.com. Thanks again for your superb insights."
"Bob Bly's practical step-by-step instructions guided me in finding my niche and writing my book proposal, and after submitting to four publishers, my book is now available and was published by a well-respected publishing house. I truly believe that if it were not for Bob's material, my dream of being a published author would not have been possible."
--Lisa Morschini, Santa Barbara, CA
"Bob Bly knows what makes book proposals work. In simple, straightforward instruction, he spills everything he knows so that the rest of us can get published."
--Christopher Kokoski, Louisville, KY
"It takes a person through the whole process, how to start, sell, and market. I highly recommend it."
--Glenn, Temecula, CA
"This is a truly inspiring, extremely practical and entertaining guide to becoming a published author. Having it is like 'money in the bank' - follow its instructions and you will certainly learn to think like a prolific wordsmith who can turn ideas into profits."
--Roscoe Barnes, Baltimore, MD
"Contains a lot of valuable information, especially for the novice. I especially like the presentation of acquiring and using an agent, and the specific procedure to follow to publish a manuscript."
--Louise Froehlich, Mt. Arlington, NJ
Act now and save $30
I can't say what it is worth to YOU to get your nonfiction book published. Only you can put a price on that.
I do know what it has been worth to me - literally, HUNDREDS OF THOUSANDS OF DOLLARS in extra income through -
Advances ... royalties ... book club sales ... serialization ... speaking engagements ... and consulting contracts - all because I was the guy who "wrote the book" on my topic.
Years ago, I would occasionally ghostwrite book proposals for people - at $2,500 a pop.
And that's just for the book proposal. They were on their own when it came to finding an agent, selling the proposal to a publisher, and getting the book written.
Once or twice, the client talked me into helping them write the book, for which I took either a flat fee or half the advance. That usually worked out to another $20,000 to $25,000 or more per book.
These days, I get asked to write book proposals or help someone find a publisher for their book at least once a week.
Unfortunately, I am simply too busy with my own writing. So - regretfully, because I like to help authors get published - I turn them all away.
But today it won't cost you $25,000 or even $2,500 to have me help you get your book published by a mainstream publishing house.
Now, with my big 174-page e-book Write and Sell Your Nonfiction Book, you get my proven strategies and methods for:
Coming up with book ideas ... writing book proposals that sell ... finding a literary agent ... and selling your book idea to a major New York publisher - based on my track record of 75 published books since 1982.
We have priced this publishing course at $59, and that's what it will sell for later in the year when we announce publication on the Web.
But act now and Write and Sell Your Nonfiction Book is yours for only $29 ... less than I charge for just 5 minutes of my time ... a savings of $30 off the list price!
You are closer to becoming a published
book author than you think.
Now, it's true that I can't guarantee that, after reading Write and Sell Your Nonfiction Book, you will sell your book to a major New York publisher.
That's because I can't control what you write ... how you write it ... where you send it ... or their reaction to it.
But I can - and do - guarantee your satisfaction with Write and Sell Your Nonfiction Book in two important ways....
** FIRST, I guarantee that the information in my guide is not theoretical ... not something I researched and wrote from secondary sources, interviews, or compiled from writer's magazines.
Every word in the e-book is my honest advice and opinion ... based on my 27 years of writing and selling books to major New York publishers ... which has resulted in 75 books published to date, with combined sales of more than a million books sold.
So when I tell you what works ... and what doesn't work ... in book publishing, I speak from expensive experience. Not theory.
** SECOND, you get my tested, proven approach to writing book proposals that sell. Since 1982, I've written more than 6 dozen book proposals that publishers have said "yes" to and offered me contracts for.
So when it comes to writing book proposals that sell, I know what I'm doing. I'm not saying mine is the only method of writing book proposals that sell ... but it is one that has been proven to work time and time again.
My 100% money-back
guarantee of satisfaction
But you are the final judge of whether our methods can work for YOU....
If, after reviewing Write and Sell Your Nonfiction Book, you are not 100% delighted for any reason ... or for no reason at all ... just let me know within 90 days.
I'll refund your money in full, and you can keep the e-book free, with my compliments.
That way, you risk nothing.
So, what are you waiting for?
In 90 days, you could be no closer to your dream of becoming a published book author than you are right now....
Or, you could be on your way to fame and fortune ... and maybe even a guest appearance on Oprah ... as the author of a best-selling book.
Oh, there's one other thing I can and do guarantee.
I guarantee that if you never try ... if you never actually sit down, and write your book proposal, and send it out to agents and publishers ... you'll never get your book published.
Of that much, I'm sure.
What happens next is entirely up to you. But I urge you to take the next step today, and I guarantee you'll be glad you did ... or your money back.
To order Write and Sell Your Nonfiction Book on a 90-day risk-free trial basis, click below now:
P.S. Order Write and Sell Your Nonfiction Book today and get a FREE 50-page Bonus Report How to Write a Book and Get It Published (list price: $29).
In this clear, concise, step-by-step guide to writing a book and getting it published, you'll discover:
- 5 steps to writing a bulletproof book proposal that's almost impossible for publishers to reject - Page 19.
- Where to find a publisher for your first book - Page 3.
- 10 ways to find ideas for books that publishers want to buy - Page 9.
- You should not send your book manuscript to editors. Here's what they want you to send instead - Page 4.
- 8 things you must put in your book proposal. Each increases your odds of publication - Page 27.
- What Madison Avenue can teach you about finding a book publisher - Page 29.
- 6 ways to make sure your book stays in print longer and sells more copies - Page 35.
- How to retain the rights to your books when they go out of print - Page 33.
- And much more....
In short, everything you need to come up with a winning book idea - and sell it to a major publisher for a 5-figure advantage.
Best of all, How to Write a Book and Get It Published is yours to keep free - my gift to you -- even if you request a refund on Write and Sell Your Nonfiction Book.
To order Write and Sell Your Nonfiction Book ... and claim your FREE Bonus Report ... just click here now:
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his writing, and became a self-made multi-millionaire while still in his 30s.
Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of more than 70 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The "I Hate Kathie Lee Gifford" Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).
He has published over 100 articles in magazines include Cosmopolitan, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy.
about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer"
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"Perhaps the most famous copywriter of all."
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International
"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs
"You sure write powerful copy!"
--Fred Weiss, Studebaker-Worthington Leasing Corp.
--Murray Raphel, Raphel Marketing
--Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting than Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"
"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich
"Your books served as a complete reference when I started my own freelance writing business a year and a half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN
"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat
"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT
"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL
"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
"I read Write More, Sell More a few years ago and loved it."
"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR
"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY
"Thanks a million for my life!"
"Your books The Copywriter's Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field.In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
"The best writing teacher in the business!"
"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
"During the past 20 years, Bob Bly has become one of America's leading direct response copywriters. He has probably done more to teach other writers the craft of effective and persuasive writing than anyone else."
--Roger C. Parker
"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author
"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian
"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."